Tencent conducted a poll for the favorite advertisements on WeChat Moments, involving over one million WeChat users; the top 10 ads received more than 2.218 million votes. You can review these engaging Moment ads from Mercedes Benz, VanCleef & Arpels, Estee Lauder, Shuijingfang, Yili, Buick, Dyson, McDonald’s, Coca Cola, L’Oréal. 1. Mercedes Benz 4-seat Sports […]
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WeChat launched a new Moment Ad format, native promotional page ads, following the ceremony of Rio Olympics.
WeChat recently launched the “Nearby Ads” marketing solution to solve marketing problems of small and medium-sized merchants. Nearby Ads can accurately display the advertisements in WeChat Moments to reach customers within the 3km distance.
Audi launched its video ad campaign on WeChat Moments earlier today. What’s interesting is that the video played is an Infiniti ad.
Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type to allow a shortened ad delivery of minimum of four hours. It also shared quick case studies of Prada and Olay utilizing the new promotion mode. For the launch of […]
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald’s managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold. Interactive WeChat Moments Ads Taking advantage of […]
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would be greatly improved. Meanwhile, Moment ads can be presented in portrait mode for the first time, which makes it easier to create an immersive experience for users. From basic ad […]
Native video ads on WeChat Moments allow 6 or 15 seconds outer layer video clips; and, users can click to enter inner layer native promotion page. The inner layer landing page uses the WeChat native component function to realize full-screen interactivity.
WeChat launched local ads, a new ad format on WeChat Moments this week targeting local merchants with lower ad budget requirement.
WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting.
Some WeChat users started seeing ads on their Moments news stream today, similar to Facebook’s ads in mobile news feed.
China’s online advertising market saw the largest growth from short video ads (107.7%) and social ads (62.5%) in Q3 2020 while e-commerce ads had an increase of 14.9%. The short video platforms with the largest advertising revenue growth are Kwai (Kuaishou), Xigua (owned by ByteDance), and Haokan (owned by Baidu). Short video market trends in […]
The number of monthly active users (MAU) of WeChat grew by 5.4% YoY to 1,212.8 million in the third quarter of 2020, according to Tencent’s quarterly results. Smart device MAU of QQ decreased by 5.5% to 617.4 million.
The number of monthly active users (MAU) of WeChat increased slightly and reached 1,206.1 million in the second quarter of 2020. The peak engagements are right before lunch and after work.