Top mini programs in 2019; WeChat vs. Alipay vs. Baidu

WeChat is not the only platform supporting the instant-launch light applications, which is widely known as mini-programs. Leading Chinese internet companies are building their own ecosystem with Tencent’s WeChat, Alibaba’s Alipay, and Baidu’s smart program in the leading positions.

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Another league of mini-programs worth mentioning is QuickApp, an application ecosystem launched by the nine major mobile phone vendors in China including Huawei, Xiaomi, OPPO, vivo, ZTE, Gionee, Lenovo, Meizu, Nubia.

WeChat vs. Alipay vs. Baidu

WeChat Mini-Programs hit 470 million monthly users last year. Alipay’s mini-program saw MAU of 500 million as of April 2019. And, Baidu Smart Mini Program monthly active users reached 270 million in June 2019, up 49% QoQ.

For some companies, mini-program platforms have become the primary traffic driver, such as WeChat mini-program, Taobao Movies’s Alipay mini-program, and Baidu Wenku’s smart program.

Top WeChat Mini-Programs by MAU Groups

Counting all WeChat mini-programs with over 1 million MAU, games, utility, and living are the top 3 categories in Jun 2019.

Counting all WeChat mini-programs with over 5 million MAU, living, games, and shopping are the top three.

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